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Srikant Manchiraju

Srikant Manchiraju

  • Media Contact
  • SPN Mentor

Dr. Srikant Manchiraju is an Assistant Professor at Florida State University's Jim Moran School of Entrepreneurship. Dr. Manchiraju is also a faculty affiliate of Florida State University's Family Institute. Broadly speaking, his research and teaching interests are related to marketing and psychology. Prior to joining Florida State University, Dr. Manchiraju has taught at various universities at different levels (e.g., lecturer, graduate instructor), which include Iowa State University, Indiana University-Bloomington, and Philadelphia University. He has published several book chapters, conference proceedings, and research journal articles. He volunteers for various professional organizations on a regular basis.

Primary Interests:

  • Attitudes and Beliefs
  • Culture and Ethnicity
  • Emotion, Mood, Affect
  • Evolution and Genetics
  • Internet and Virtual Psychology
  • Life Satisfaction, Well-Being
  • Personality, Individual Differences
  • Research Methods, Assessment

Research Group or Laboratory:

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Courses Taught:

  • Aesthetics and Brand Image
  • Aesthetics and Consumer Experience
  • Consumer Behavior
  • Consumer Behavior in a Complex Marketplace
  • Consumer Well-Being
  • International Trade
  • Omni-Channel Retailing

Srikant Manchiraju
Retail Entrepreneurship, The Jim Moran School
Florida State University
644 W Call Street, Shaw 237
Tallahassee, Florida 32306
United States of America

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